Process of Information Design and how its applied to my blog

Persona: Jacqjonancha Smishenella: A father/mother ex-drill Sargent now full time student who works as an administrative assistant, computer tech; has 3 children and two cats – one who is arthritic.

Process of Information Design

In this blog I explain the process of information design and I attempt to explain the rationale behind the design of my blog.

First Step:Preliminaries

The Information Design Process should begin with Discovery. This is where necessary data is gathered – who, what, when, where, why and how.

The single most important design factor: Who

I created an excel spreadsheet with information from the icebreaker discussion to revisit the two Whos reading my blog: Teacher and Classmates.

This reminded me the WHY of my blog sidebar (= blog):

8 Students – working full time + going to school.
3 Students – Parents, 2 working full time.
3 Students – with pets.

And last but not least –

1 Professor – viewing over 20 blogs and 40 blog comments.

Second Step:Creative Brief

Outlines the pertinent information about the project so that the entire team has a clear sense of the project’s background and goals. (Kindle Locations 860-861) and should be tailored to the project and the team who needs to use it. (Kindle Location 880)

Words found in my Creative Brief:

‘Easy to Use’
‘Fulfills requirements’


‘Blog format’

And challenges:
Perhaps students would not appreciate a blog that seemed to be contending the classroom blog module.

Creative solution:
Design disarmingly so as not to be threatening so students will actually use to their benefit!

Second most important design factor: Goal

I created this blog to do something useful for the person who visits it – a person with a lot to do and little time to spare.

Third step:Determine Personas and Scenarios

“Thought-out user profiles detail the relevant information about the personalities and expectations of representative members of your audience.(Kindle Locations 996-997)

Initially this post was way longer but when I reread this quote:

“You know you’ve been bitten by the information design bug when you begin to understand that the power of information design lies in the way it can be used to help people, to make their lives easier and better by providing serious, even life-saving communication.” —Robert Swinehart (Kindle Locations 989-992)

I was reminded of the user Persona and Scenarios I created for this assignment: Persona: Jacqjonancha Smishenella: A father/mother ex-drill Sargent now full time student who works as an administrative assistant/computer tech; has 3 children and two cats – one who is arthritic and I reworked it to be a short and succinct as possible:)

The Last General Step: The Process of Developing Prototypes

Sitemap and Wireframe

The sitemap is an ‘overall map of the project from a structural point of view.(Kindle Locations 1092-1093) The ‘wireframe acts as a detailed guideline for layout and functionality within the information design piece.'(Kindle Locations 1184-1185)

Since this Blog’s has no menus and is only one layer, all I could muster was one sitemap. No wireframe containing metadata  applies. There are not many design options as the blog space is not malleable – you can only do with it what you can do with it.

So I sketch a quick blog shape and indicate what goes where…

Up until here I have covered. I run into trouble at:


“If you’re going to inflict something, it’s polite to see if it’s useful. It’s an act of a civil society to involve people to ensure that the outcome is Useful.” -David Sless (Kindle Locations 1266-1268)

It seems I’ve been unkind. I was supposed to have involved an end-user at the beginning…

Well, I know we’ve missed that boat… perhaps we can mend that.

Any volunteers?

Baer, Kim (2010-02-01). Information Design Workbook: Graphic approaches, solutions, and inspiration + 30 case studies . Rockport Publishers. Kindle Edition.


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